"Terministic Screens," Social Constructionism, and the Language of Experience: Kenneth Burke's Utilization of William Stob - - Philosophy and. In my opinion, this is one the key essays to understanding Burke. It is worth reading and rereading. In the book Language as Symbolic Action. "Terministic Screens/' Social. Constructionism, and the Language of Experience: Kenneth Burkes. Utilization of William James. Paul Stob. Kenneth Burke s.


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Kenneth Burke, Terministic Screens - PhilPapers

As a consequence, visualization has become persuasive not only of the validity of kenneth burke terministic screens collected data and information that it presents, but has also become persuasive regarding its own status as a viable and even valuable form of visual communication.

Today we can visualize much larger data sets with the use of computers as well as animate them or have them unfold interactively over timebut the basic principles of visualization have remained largely the same since the nineteenth century Manovich.

The rise of social statistics in the mid-eighteenth century had a direct impact on the development of visualization practice Manovichkenneth burke terministic screens scholars such as William Playfair, John Snow, Florence Nightingale and Charles Joseph Minard collecting numbers, calculating averages and representing statistical data visually.

  • Terministic Screens - SAGE Research Methods
  • Terministic Screens « Kenneth BURKE

Kenneth burke terministic screens this time the development of visual conventions for maps, graphs and charts has enabled people to communicate complexity in more eloquent and believable ways.

Today, the rise of social statistics through online and social media has once again fuelled the development and popularization of information visualization practice. This, in combination with the accessibility of visualization software tools such as Gapminder, Visual.


The visual communication design skills needed to convert crude data visualizations into eloquent infographics has also been democratized through the kenneth burke terministic screens infographic templates readily available online.

Infographics obviously aim to draw attention by using powerful visual aesthetics, but the irony of course is that the more infographics we see, the less likely we are to pay attention to them.

Terministic Screens, A Brief Summary of On Symbols and Society Ch. 6 – Jarron Slater

Along with this democratization of visualization practice one thus finds an increasing amount of criticism regarding the poorly-used and perhaps even overused medium. However, the fact that visualizations and infographics remain hugely popular in mass media indicates that they are still effective at creating favorable impressions about the nature of the information presented.

As can be observed from the history of visualization, as well as the current use of infographics, the emphasis remains on statistics, facts and scientific plausibility. But to take this emphasis too seriously is to miss the kenneth burke terministic screens of the aesthetic and rhetorical dimensions of these visual artifacts.

kenneth burke terministic screens

Terministic screen - Wikipedia

It is also to overlook the fact that even empirical data requires the context of kenneth burke terministic screens particular kenneth burke terministic screens, and that the scientific is never neutral, as has been argued by Thomas Kuhn.

In order to investigate this general acceptance of infographics as objective, scientific representations of statistical realities, we now look towards the rhetorical theories of Burke and illustrate these theories by analyzing two student case studies.

Furthermore, design theorists such as Gui Bonsiepe, Richard Buchanan, Robin Kinross, Ellen Lupton, Hanno Ehses and Katherine McCoy have all pointed to the potential value of studying information design from a visual rhetorical perspective.

Thus, what we are doing here is, in some respects, nothing new. Nevertheless, bearing in mind the above-mentioned paradoxes, we would like to focus on the often-overlooked ideological biases that inform the way in which information visualizations are both created and interpreted.

Notably, we want to call into question the fact that these visualizations tend to display a seeming scientific authority and are thus perceived as having a kind of informational integrity. By indicating the rhetorical, Kinross is emphasizing the fact that motive and bias are never eradicated.


The human author remains a subjective interpreter who adopts and adapts facts and also designs in accordance with personal choices and established conventions. Although their ideas are very closely aligned, Kinross never directly mentions Burke.

Therefore, any information visualization can be understood, in Burkean terms, as a subjective terministic screen even while it seeks to, or perhaps pretends to, ward off the shortcomings of human subjectivity.

During this two week Information Design project, students were tasked with gathering information on a pressing issue in South African society and to create an infographic poster thereof, utilizing a variety of visualization elements such as graphs, charts, etc.

This brain drain is a very complex issue, kenneth burke terministic screens since it exposes some of the ongoing and seemingly irresolvable racial problems of South African society that have resulted, in part, from its Black Kenneth burke terministic screens Empowerment policies.


The subject of the poster is highly topical in post-apartheid South Africa, and an infographic that seeks to counter the dominant ideology—the normalization of the brain drain—would thus seem appropriate.

At a glance, the poster, with its kenneth burke terministic screens lines, strong contrast, structured layout and clear labeling in a neutral sans-serif font is quite conventional.

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