Doritos Final Media Plan. 1. Nacho Cheese Doritos Media PlanBeth DenbowRachel FullerKate GerlesitsBrandi. What is a Media Plan?: Media objectives. Competitive analysis. Target audience analysis and recommendation. Media habits of the target. A media plan for the well know Starbucks coffee company.


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Media planning is the process that can be defined as follows: It is a procedure that companies follow to assure that the brand can be seen in different channels, which can be helpful for the marketing, sales, and promotional undertakings of the business.

How to Create a Social Media Marketing Plan In a plan template in Word or in any other software, format a document that can state the purpose of the social media media plan example plan, the objective of the plan, and the factors that should be considered when creating the specified marketing plan.

One rating point equals 1 percent of the target audience. Divide the cost of the schedule being considered by the number of rating points it delivers. Impact - does the medium in question offer full opportunities for appealing media plan example the appropriate senses, such as sight and hearing, in its graphic design and production quality?

Selectivity - to what degree can the message be restricted to those media plan example who are known to be the most logical prospects?

Media planning

Reach and frequency are important aspects of an advertising plan and are used to analyze alternative advertising schedules to determine which produce the best results relative to the media plan's objectives.

Generally speaking, you will use reach when you are looking to increase your consumer base by getting more media plan example buying your product and you will privilege frequency when you need to narrow down your communication to a more specific audience but need to increase the number of times they could be exposed to your message in order to generate a change in behavior.

Calculate reach and frequency and then compare the two on the basis of media plan example many people will be reached with each schedule and the number of times the ad will connect with the average person. Let's say the ad appeared in each of four television programs A, B, C, Dand each program has a 20 rating, resulting in a media plan example of 80 gross rating points.


It's possible that some viewers will see more than one announcement—some viewers of program A might also see program B, C, or D, or any combination of them.

For example, in a population of TV homes, a total of 40 are exposed to one or more TV programs. The reach of the four programs combined is therefore 40 percent 40 homes reached divided by the TV-home population.

Researchers have charted the reach achieved with different media schedules. These tabulations are put into formulas media plan example which the level of delivery reach media plan example any given schedule can be estimated.

A reach curve is the technical term describing how reach changes media plan example increasing use of a medium.

Now assume the same schedule of one commercial in each media plan example four TV programs A, B, C, D to determine reach versus frequency. In our example, 17 homes viewed only one program, 11 homes viewed two programs, seven viewed three programs, and five homes viewed all four programs.

6 Media Plan Templates – Samples, Examples

If we add the number of programs each home viewed, the 40 homes in total viewed the equivalent of 80 programs and media plan example were media plan example to the equivalent of 80 commercials.

By dividing 80 by 40, we establish that any one home was exposed to an average of two commercials. To increase reach, include additional media in the plan or expand the timing of the message. For example, if purchasing "drive time" on the radio, some daytime and evening spots will increase the audience.

Sample Media Plan Presentation by Samantha Terry on Prezi

To increase frequency, add spots or insertions to the schedule. For example, if running three insertions in a local magazine, media plan example that to six insertions so that the audience would be exposed to the ad more often.

Gross rating points GRPs are used to estimate broadcast reach and frequency from tabulations and formulas. Once the schedule delivery has been determined from reach curves, obtain the average frequency by dividing the GRPs by media plan example reach.

For example, GRPs divided by an 80 percent reach equals a 2. Reach and Frequency[ edit ] In media planning, reach is one of the most important factors, as the whole media planning is all about reach.


And of course, higher exposure means high chances of new customers.

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